• My name is Marilena Barbera
    and I am a winegrower.
    I live and make my wines in Menfi, Sicily.

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The QR-Code and its practical application in wine labelling: how to supply valuable information to wine lovers

WINECODE is a new mobile coding system dedicated to the winelovers, which we enthusiastically adopted, thinking that it will help us to be easily reached by our friends and customers with a simple click of their mobile phones. Through WINECODE we can provide information on our wines, food pairing suggestions, a phototour of the vineyards and the winery … and much more!

On the back labels of our wines’ bottles you will find a small square code, called matrix code, which is the gate to the WINECODE world.

It is very simple to use the WINECODE.
All you need is a last generation cell phone (i-phone o any other smart-phone) with photocamera. Get and install the software, which you can easily download from www.i-nigma.mobi, focus the matrix code and you will enter a special website where you can get all information about us, our wines and tastings in five languages.

In our WINECODE spot you will find:

- the technical wine slides with the latest releases,
- short videos in italian and english with wine tastings and food pairings,
- a texting system to get in touch with the winery,
- an interactive map that will drive you to the winery using your car GPS.

An event section is currently updated to provide information on tastings, shows and events regarding our wines all over the world.

You can start with the matrix code above… and I am looking forward to receiving your comments!

Tags: marketing del vino, QR-code

My story

My story

We have been winegrowers for three generations: a 100 years long story, a legacy of love and respect
Wine book

Wine book

Always up-to-date with all available wines and vintages: ready for browsing, or for immediate download

Photo album

Photo album

My book of photo shots from my vineyard in Sicily, available in HR for download - please cite the source

Video gallery

Video gallery

My YouTube channel with harvest stories, tastings, travels and meetings with very special people


Between a road map and a winery notebook, a personal digital moleskine with notes on winemaking, tastings and events, people I meet, places I see: my everyday life in the wine world.

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