• My name is Marilena Barbera
    and I am a winegrower.
    I live and make my wines in Menfi, Sicily.

From #instagram to the #market
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Selling wine through social networks is a viable option, but only if you are able to manage a true and reliable communication

Back story: yesterday a Twitter friend posted a picture of the Nero d’Avola on Instagram, saying it was good. A friend of him who owns a pastry shop saw that pic, and sent me an email. Today I am sending her the first bottles of our collaboration.

Free circulation of ideas, virtual friendships that are more than real, online tastings in different cities, pictures exchanged and commented on instagram that become recommendations and then turn into business, or into cultural events.

I believe there’s no limit to the internet, and it is just the beginning.

“People tell me because I do not mix with”. Everybody who’s following the latest controversy among Nossiter / Intravino / Gastronauta / Italian bloggers feel the net as a tangible, real world. A world where the “dinosaurs of the communication” are about to become extinct, with all their glossy covers and everything that goes with it.
I feel like living in an inexhaustible forge, just like the citizens of Paris before the Revolution, which came out more from Gutemberg’s invention of mechanical movable type printing than from obscure political alliances and treaties.

To live and work at the geographical margins of the world is not that impossible anymore.

Tags: marketing del vino, social networks, instagram

My story

My story

We have been winegrowers for three generations: a 100 years long story, a legacy of love and respect
Wine book

Wine book

Always up-to-date with all available wines and vintages: ready for browsing, or for immediate download

Photo album

Photo album

My book of photo shots from my vineyard in Sicily, available in HR for download - please cite the source

Video gallery

Video gallery

My YouTube channel with harvest stories, tastings, travels and meetings with very special people


Between a road map and a winery notebook, a personal digital moleskine with notes on winemaking, tastings and events, people I meet, places I see: my everyday life in the wine world.

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    Menfi DOC: Wine and Terroir

    The DOC Menfi Appellation: from history to landscapes, and from climate to grape varieties, everything you need to know about one of the most interesting wine regions of Sicily.

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  • Zibibbo, a story of Sicilian identity

    Zibibbo, a story of Sicilian identity

    Zibibbo is one of the rarest grapes in the word with a triple attitude: it is a wine grape, a table grape and a raisin grape. Learn about its long history that dates back 5.000 years.

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  • What wine producers can do for climate change

    What wine producers can do for climate change

    Electricity is a significant expenditure items in a winery’s budget, and it has a great environmental impact. My energy-related choices make my winery 100% sustainable.

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  • Wild yeast and the miracle of life

    Wild yeast and the miracle of life

    Wild yeast and spontaneous fermentations, key points of the natural wine movement, are linked to Mediterranean traditions that remain a source of inspiration for winegrowers all over the world.

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